Byron, the group of hamburger restaurants founded by Tom Byng, has been signed up as the second prestigious new tenant for UK & European Investments’ proposed £30 million Bell Court redevelopment in Stratford Town Centre.
Byron will take one of the prime units on the development, currently known as Town Square. The group was founded in 2007 and currently operates more than 50 restaurants – 37 in London – as it continues to grow across the UK.
Tom Byng, Byron’s founder, said: "Bell Court in Stratford is a perfect fit for Byron. We are confident that local people and visitors to this lovely, historic town will appreciate our obsession with doing things properly and our commitment to raising expectations around customer service.
"Our vision is simple – to serve consistently delicious hamburgers in beautiful, individually designed restaurants right across the UK, so I’m delighted to be bringing Byron to Stratford upon Avon.”
Demonstrating the company’s confidence in the proposed Bell Court development, Byron has signed a 20 year lease, with the 3860 sq ft restaurant set to be located in a prominent corner position within the newly designed scheme.
Bell Court is set to deliver over 70,000 sq ft of retail, restaurant and leisure space, anchored by a four screen, 12,000 sq ft Everyman cinema. Major enhancements to the public realm, including outdoor seating, soft landscaping, feature lighting and the introduction of public open space for events and outdoor entertainment are also part of the plans.
A 14th Century bell that previously hung at the site will be reinstated in the aptly renamed Bell Court.
John Stacey, Asset Management Director at UK & European Investments, said: “We are thrilled to have secured such a popular name as Byron alongside Everyman cinema and it further reinforces our view on the attraction and viability of Bell Court. We are very confident of attracting other well-known names as our leasing programme moves forwards.
“Our proposals will complement and extend Stratford’s existing town centre offer by creating a high quality, well managed and secure environment where local residents, families and visitors to Stratford-upon-Avon can shop, eat, drink, relax and enjoy their leisure time.”
Proposals for the development will be considered at planning committee in October. If planning approval is granted, construction will start later this year and Bell Court will open to the public in mid-2017.